BP Web Search Social


Thoughts and musings from the BP team


The Benefits of Google Grants

The Benefits of Google Grants

Ever dream about what your company could do with $10,000 a month in advertising? With Google Grants, that dream could become a reality! The Google Ad Grant allows you to run Google Ads that put your organization in the top search results for non-profits. If you have a non-profit organization, you may qualify. Bright Productions … [Read More]

Books for the Modern Office

Books for the Modern Office

When personalizing an office space, it is often fun to merge functionality with ornamentation. Having books that keep your office space up-to-date with new trends in business and marketing is a great tool to keep you informed. Plus, they make a great addition to your desk decor! With a tiny bookshelf, classic bookends, or even … [Read More]

Marketing Analytics: Pros and Cons

Marketing Analytics: Pros and Cons

Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We use Google Analytics as a handy tool filled with data that can often help us understand our online marketing efforts and how our client’s customers behave … [Read More]

Google Ads v. Facebook Ads

Google Ads v. Facebook Ads

Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories, so figuring out what your customers are searching for is key to marketing to the correct audience. Both Facebook and Google Ads are great tools to push your … [Read More]