BP Web Search Social


Thoughts and musings from the BP team


How To Manage Your Own Micro-Influencers

By now, you’ve probably seen and heard that influencer marketing is a tool many brands turn to for exposure, brand awareness and leads. Influencer marketing is so popular that agencies whose only purpose is to manage these social media influencers can be found all over the world. If you’re considering using influencers to market your … [Read More]

Tips on Researching Hashtags & How to Use them Properly:

We’ve been doing a ton of hashtag research for clients lately and realized how confusing the process can be for most people. There are so many articles and how to’s online about what to do and what not to do, and often the information is conflicting. So we’ve decided to break it down in the … [Read More]

How Liking and Commenting Affects Growth

If you are managing your own Instagram account, you may be wondering why you’re not seeing the growth you had hoped for. Most likely, you are doing everything right, like posting great content, paying attention to ideal posting days and times, and using the right hashtags. You’re probably getting social media envy too, wondering why … [Read More]

How to Create a Link Campaign That Works

A link campaign helps create relevant and long-lasting links between your website and other websites in your related field. If you want to learn about why it’s important, check out our blog here. If you’re not familiar with link campaigns and want to learn how to create them, keep reading! Links can be created by: … [Read More]

Why Is My Website Not on the Front Page of Search Results?

Google uses many different formulas to determine how and where your website will be showing on search results. Clients often ask “Why is my website not on the front page?” or even “What can we do to get our website to be the first search result when we search for X?”. We often use SERP … [Read More]

Are You in a Creative Rut?

Whether you’re feeling uninspired to write content, or lacking new, incredible ideas, most of us can admit to falling into a creative rut. While it happens to the best of us, it’s important to not let it become permanent. If you’re feeling bored or unchallenged, follow these five steps for getting back on track to … [Read More]

How to Research SEO Keywords

The first step in finding the right keywords for your SEO campaign is having proper knowledge of your business domain. Every business will have particular words and phrases they want to focus on when it comes to Google’s search rankings. For example, does your business want to be higher on the first page for ‘Organic … [Read More]

The Art of Food Marketing

Specializing in Food Marketing came naturally to our staff here at Bright Productions. Everyone dreams of finding a job where they can explore their passions and we are lucky enough to have that. Most of us came from some kind of food background before we got into marketing, so when we started landing specialty food … [Read More]

Bright Productions Ad Grants Successes

Bright Productions has applied for and received more than 10 Google Ad Grants, providing consulting and Google Ads assistance for nonprofits all over the nation. The process of applying for the Google Ads Grant can be an arduous one, depending on the nonprofit’s current standing with Google’s third party verification system TechSoup. Thankfully, here at … [Read More]

Video is King: Social Media Marketing in 2019

By the end of 2019, it’s projected that 80% of all internet traffic will be video. With numbers like 90% of customers say videos help them make buying decisions, and 64% of clients often buy a product online after watching a video about it, it’s impossible to deny how important video is. Here are some … [Read More]