Reach Vs. Impressions: What’s the difference?
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
Website Redesign Best Practices
If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]