BP Web Search Social


Thoughts and musings from the BP team


The Do’s and Don’ts of Commenting

Commenting is an essential aspect of interacting with clients and fans, and a great tool to increase your online presence. When working as a company Facebook or Instagram page, it is crucial to answer questions and engage with the community as efficiently as possible to maintain an engaged response rate. Here are our tips for … [Read More]

Marketing Analytics: Pros and Cons

Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We use Google Analytics as a handy tool filled with data that can often help us understand our online marketing efforts and how our client’s customers behave … [Read More]