Commenting is an essential aspect of interacting with clients and fans, and a great tool to increase your online presence. When working as a company Facebook or Instagram page, it is crucial to answer questions and engage with the community as efficiently as possible to maintain an engaged response rate. Here are our tips for the best ways to comment and what to avoid.
Do: Speak intelligently and professionally. If this is your business page, you want to continue to share an aura of authenticity and knowledge.
Don’t: Use slang or profanity, (unless it is part of your brand image). To keep the integrity of your page intact, you must continue your professional behavior online. If you wouldn’t say something to your client in person, you probably shouldn’t say it online either.
Do: Answer questions quickly and efficiently. The longer a question is unanswered, the longer it looks like you don’t monitor your page. To keep your page looking fresh and engageable, answer those questions as soon as you can.
Don’t: Ramble on with the reasons behind all of your answers. Straight and to the point is always the best route. However, be sure to remain kind and courteous.
Do: Like and engage with comments on your posts. Comments are a sign that your page is getting attention! Keep up the interactions by showing your appreciation.
Don’t: Respond to comments with arguments. If someone posts something on your page that you don’t agree with, don’t engage with them. Either ignore the post or hide their comment so that others can’t see it.
Do: Read a post all the way through before you comment on it. It’s easy to jump to conclusions, but if you respond too hastily, you may be leaving out important information.
Don’t: Be afraid of using gifs! They are a fun way to communicate a story through an image and are very useful on Instagram Stories.
Do: Create a spreadsheet with prepared answers to frequently asked questions. This way, your online voice will be consistent, no matter who is monitoring your page.