BP Web Search Social

Thoughts and musings from the BP team

SEO philosophy: The importance of SEO

Why SEO is crucial for businesses in the 2020s. What is the importance of SEO? Is SEO really that crucial? If you want to grow your brand, increase searchability, gain new business, or simply stay top-of-mind, the answer is yes. SEO (search engine optimization) is the art and science of improving your website’s placement in … [Read More]

Why a social media strategy is important

Building content pillars for easy planning Don’t just have a social media presence, create a plan that will bring success. In this post, we’ll talk about why having a social media strategy is important, In the last decade, the use of social media has gone from 970 million users in 2010 to more than 4.5 … [Read More]

Which e-commerce platform is best?

The Pros and Cons of Shopify Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer. Since the platform was released in 2006 it has grown to employ more than 10,000 staff members, runs millions of online stores, and has a total … [Read More]

Is Your Business on Social Media?

Why your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on us. Others enjoy the entertainment and information they regularly get from several social channels. But whether you like or dislike it on a personal level, there is … [Read More]

Do I need to be on EVERY social channel?

Understanding which social platforms work for your business It’s the 21st century and it’s easy to feel like you have to keep up with every technology, every single trend, and every new media outlet. But we’re here to tell you NO. You don’t need to put your brand on every social platform.  Only entertain ideas, … [Read More]

What to watch out for when others sell your product on Amazon

Can Amazon help with third-party sellers? Many manufacturers spend time/resources thinking about the pros and cons of selling their products on Amazon. Those that decide it’s the right time to give it a try usually learn a lot about the platform. This short article is a cautionary tale to those who decide not to sell on … [Read More]