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Thoughts and musings from the BP team

Which e-commerce platform is best?

Which e-commerce platform is best?

The Pros and Cons of Shopify

Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer. Since the platform was released in 2006 it has grown to employ more than 10,000 staff members, runs millions of online stores, and has a total sales of more than half a trillion dollars.* Source

We’ve had a lot of experience with Shopify so we broke down our first-hand experience below.


  • One of the most popular e-commerce platforms
  • Mature product that has many features
  • Large ecosystem of 3rd party vendors works with Shopify
  • Regular updates & feature additions
  • Security is always being monitored
  • Hosted solution
  • Many consultants to choose from to work on Shopify
  • Development/maintenance costs are lower than many other solutions
  • Flexible look with editable themes
  • Built as an e-commerce solution from ground-up 


  • Ongoing costs can be higher than other options (monthly fee + % of sales + per-transaction fee)
  • Centralized solution that is theoretically less redundant than a distributed option
  • Business challenges — stock price was $170 in Q4 of 2021 and dropped to $34 today, Q3 2022
  • Functionality/customization limitations with proprietary hosted solution
  • SEO — has SEO features but has limitations as a pre-built solution
  • Need designer for top-shelf results

Working on an e-commerce project? Give us a shout.