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Thoughts and musings from the BP team


How to Use Alt Text to Increase Your SEO

Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More]

Marketing Projects: A webinar on how to get started today.

If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]

Best Tips to Follow for Font Design

Fonts can impact how your brand is perceived on just about anything, from your logo to your website, to social media content, emails, and more. Here are a few effective tips to help you choose the right fonts. Font Families Fonts are categorized by a list of generic family names and they are determined by … [Read More]

How to Stay Current With Social Media Trends

In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media.  Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More]

Our Guide to Time Management

While our staff has been working from home, we have become familiar with adjusting our schedules for maximum efficiency. But there are various challenges that come from working at home as well. It’s harder to remain accountable for your own schedule if you aren’t accustomed to self-management. Here are our tips for managing your time … [Read More]

Music to Motivate Your Monday

For many people, Mondays are tough. It’s difficult to regain the momentum of the previous workweek. Luckily, music can help get you into the right mindset to make the most of your Monday, and point you toward a productive and energetic week. For Those Who Love Rock Music: Classic Rock Playlist I Feel Good – … [Read More]

Our Favorite Accounts to Follow on Instagram

There’s no denying that Instagram can suck us in, especially during social distancing. You might find yourself scrolling for hours. Thankfully there are plenty of accounts with amazing content to help inspire you. Here are some of our favorites: @goodgoodgoodco  Often times media outlets leave us feeling hopeless and anxious. Good Good Good will leave … [Read More]

Tools and Tips for Marketers Who Aren’t Graphic Designers:

Not every marketing professional can be an expert at ALL things marketing. Some of us are creatives, project managers, or graphic designers, but hardly ever are we all three! Here are a few tools and tips on how to make better graphics without expensive software, tutorials or online classes! Canva:https://www.canva.com/ By now, you’ve probably incorporated … [Read More]

How to Create a Strong Password

May 7th is World Password Day! A perfect reminder to update any old passwords you may be using! The website for World Password Day states that “Password Day is meant to create awareness of the need for good password security.” and we couldn’t agree more!  Here are our top tips for creating a strong password.  … [Read More]

How Newsletters Can Help Build Your Brand

Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed.  Build Brand Loyalty  Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become … [Read More]