BP Web Search Social


Thoughts and musings from the BP team


How to Plan Your Social Media Calendar

Some brands seem to have everything together. They post at the perfect times, with relevant content almost every single day! How do they do it? The answer is quite simple; they have a successful social media content calendar. Luckily, you can have one too! It’s as simple as being able to use the tools at … [Read More]

Google’s Not-So-Secret SEO Secret

Everyone wants their website to come up early in Google’s natural search results.  This desire has spawned an entire industry of experts (and not-so-experts) to help you achieve SEO (search engine optimization) success.  Google mixes up a secret cocktail that includes approximately 200 data-point ingredients to determine their search results. Many companies spend a ton … [Read More]

How To Tailor Your Marketing Strategy Around The Holidays

The holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services, and sales with smaller or bigger campaigns, there’s always plenty of opportunity to up your brand strategy to gain new recognition.  Giveaways & collaboration with other … [Read More]

Reach Vs. Impressions: What’s the difference?

Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements.  Let’s jump into what they mean and which one you should be tracking.  Reach  Reach is the number of unique … [Read More]

Website Redesign Best Practices

If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]

How to Innovate During A Pandemic

We’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side.  At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb … [Read More]

How to Use Alt Text to Increase Your SEO

Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More]

Marketing Projects: A webinar on how to get started today.

If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]