BP Web Search Social

Thoughts and musings from the BP team

Kicking Off 2023 With a Strong Marketing Strategy

Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]

How to Evaluate your Marketing Efforts

For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]

Google’s Natural Search Algorithm | The Basics

If you’ve ever searched something on Google, you’ve probably asked, “How does the Google algorithm work?”. Did you know every time you do a search on Google, the search engine decides which websites to provide in the search results. The programmatic process that Google goes through to decide is called an algorithm.  Here are the … [Read More]

Eligible nonprofits can receive $10,000 in free Google Ads

There are approximately 1.5 million nonprofits in the United States. The majority, if not all nonprofits, rely on financial support to fulfill the organization’s mission. These programs are run by donations from government funding, business partnerships, independent donors, or volunteer contributions. Any support provided by additional grants could be extremely beneficial to furthering a nonprofit’s … [Read More]

SEO philosophy: The importance of SEO

Why SEO is crucial for businesses in the 2020s. What is the importance of SEO? Is SEO really that crucial? If you want to grow your brand, increase searchability, gain new business, or simply stay top-of-mind, the answer is yes. SEO (search engine optimization) is the art and science of improving your website’s placement in … [Read More]

Why a social media strategy is important

Building content pillars for easy planning Don’t just have a social media presence, create a plan that will bring success. In this post, we’ll talk about why having a social media strategy is important, In the last decade, the use of social media has gone from 970 million users in 2010 to more than 4.5 … [Read More]

Which e-commerce platform is best?

The Pros and Cons of Shopify Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer. Since the platform was released in 2006 it has grown to employ more than 10,000 staff members, runs millions of online stores, and has a total … [Read More]

Is Your Business on Social Media?

Why your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on us. Others enjoy the entertainment and information they regularly get from several social channels. But whether you like or dislike it on a personal level, there is … [Read More]

Do I need to be on EVERY social channel?

Understanding which social platforms work for your business It’s the 21st century and it’s easy to feel like you have to keep up with every technology, every single trend, and every new media outlet. But we’re here to tell you NO. You don’t need to put your brand on every social platform.  Only entertain ideas, … [Read More]