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Thoughts and musings from the BP team

Boosting Relevance and Engagement: The Power of Personalization and Customer Segmentation in Marketing

In today’s competitive digital landscape, standing out and connecting with customers is paramount for any business. One effective strategy that has gained significant traction is personalization and customer segmentation. By tailoring marketing messages and experiences to specific customer segments, businesses can enhance relevance, and engagement, and ultimately drive success. In this blog post, we’ll delve … [Read More]

How to get the most out of social media tools

Marketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become increasingly important in digital marketing. Here we highlight some social media tools that can be very useful for any marketer looking to make their campaigns more efficient … [Read More]

Kicking Off 2023 With a Strong Marketing Strategy

Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]

How to Evaluate your Marketing Efforts

For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]

Google’s Natural Search Algorithm | The Basics

If you’ve ever searched something on Google, you’ve probably asked, “How does the Google algorithm work?”. Did you know every time you do a search on Google, the search engine decides which websites to provide in the search results. The programmatic process that Google goes through to decide is called an algorithm.  Here are the … [Read More]

Eligible nonprofits can receive $10,000 in free Google Ads

There are approximately 1.5 million nonprofits in the United States. The majority, if not all nonprofits, rely on financial support to fulfill the organization’s mission. These programs are run by donations from government funding, business partnerships, independent donors, or volunteer contributions. Any support provided by additional grants could be extremely beneficial to furthering a nonprofit’s … [Read More]

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

To ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular advantage during and post-pandemic times. According to the digital shopping platform, Chicory, most consumers surveyed plan to attend holiday parties with an increased need to purchase pre-packaged or … [Read More]