Setting Goals for Your Marketing Strategy
Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.
In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan.
Develop SMART Goals
After assessing and evaluating your Q1, Q2, Q3, and Q4 results, it’s time to develop your SMART goals for the coming year. What does SMART stand for?
S — Specific
Set specific numbers with actual deadlines (for example, Increase email subscribers by 30% by the end of Q2 or onboard 3 new clients by March 15th).
M — Measurable
How are you going to track your progress? How will you know you achieved your goals?
A — Attainable
With things properly in place, can you achieve your goal within your given timeframe?
R — Realistic
Can you achieve your goals with your allotted budget, time constraints, and team on hand?
T — Time-bound
Set a real deadline. Don’t be vague and say “someday this year.” Be specific in your deadlines.
Measure and implement efficiency practices
With today’s technology, it is easier than ever before to cut back on inefficiencies within a business. Streamlining practices to save time and resources is critical.
Use a CRM
If you don’t already have one in place, look into a CRM (customer relationship management) technology system. This allows you to keep track of your customers and relationships easily. Giving you and your team one place for notes, contact info, etc.
People expect immediate responses (or almost immediate) when they send messages or inquire. Setting up an automated email after someone sends in a submission or having your Facebook messenger send a general automated response through direct messaging, or a chatbot as someone navigates your website are easy things you can do today.
Implement an effective and expert digital marketing strategy
While there are several resources to implement a successful digital marketing strategy. Having a team of experts who are experienced and knowledgeable in the ever-changing digital landscape is an asset to any business.
We’re ready to help. Give us a call or email us.