BP Web Search Social


Thoughts and musings from the BP team


Social Media Trends: What they mean for your brand

Earlier this year, Facebook and Instagram announced a major algorithm change that changed the way a viewer sees his or her newsfeed. In an attempt to encourage meaningful interactions through content, the algorithm downplays posts by publishers (goodbye Buzzfeed) and emphasizes more on content by Friends and Family. This may sound like bad news for … [Read More]