BP Web Search Social

Thoughts and musings from the BP team

The Benefits of Google Grants

The Benefits of Google Grants

Ever dream about what your company could do with $10,000 a month in advertising? With Google Grants, that dream could become a reality! The Google Ad Grant allows you to run Google Ads that put your organization in the top search results for non-profits. If you have a non-profit organization, you may qualify. Bright Productions will handle the application process for you, free of charge! Here are some of the fantastic benefits that come from the Google Grant.

Increased visibility: More people are using Google than ever before. With a Google Grant, you can ensure that your non-profit is showing at the top of search results on Google pages. This visibility alone is monumental in increasing your presence and brand awareness.  

Increased Donations: The more people are aware of your non-profit, the more people will donate to your cause. Creating ads that lead users directly to your donation page, is a quick and straightforward way to increase website traffic and conversions. 

Gained insights for smarter ads: By running a Google ad grant campaign, you will be able to see statistics through time as to how different ads perform. These insights are vital to creating a successful campaign because your ads will constantly be evolving

As of 2020, Google states that to qualify for Google Ad Grants, your organization must:

  • Begin by applying to Google for Nonprofits. Your organization must hold a valid charity status. Please see the Google for Nonprofits site for definitions of charity status in your country. Governmental entities and organizations, hospitals, and medical groups, schools, academic institutions, and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.
  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a high-quality website that meets the Ad Grants website policy.
  • Get approved through the Ad Grants pre-qualification process after your organization is enrolled in Google for Nonprofits.

Bright Productions will apply for your grant, free of charge, and manage it for you for only $500 a month.

That’s $10,000 worth of advertising for only $500!