The first step in finding the right keywords for your SEO campaign is having proper knowledge of your business domain. Every business will have particular words and phrases they want to focus on when it comes to Google’s search rankings. For example, does your business want to be higher on the first page for ‘Organic … [Read More]
Specializing in Food Marketing came naturally to our staff here at Bright Productions. Everyone dreams of finding a job where they can explore their passions and we are lucky enough to have that. Most of us came from some kind of food background before we got into marketing, so when we started landing specialty food … [Read More]
Bright Productions has applied for and received more than 10 Google Ad Grants, providing consulting and Google Ads assistance for nonprofits all over the nation. The process of applying for the Google Ads Grant can be an arduous one, depending on the nonprofit’s current standing with Google’s third party verification system TechSoup. Thankfully, here at … [Read More]
By the end of 2019, it’s projected that 80% of all internet traffic will be video. With numbers like 90% of customers say videos help them make buying decisions, and 64% of clients often buy a product online after watching a video about it, it’s impossible to deny how important video is. Here are some … [Read More]
Social Media Marketing is ever-changing and your tactics should too. How do you stay ahead of the curve if digital marketing is constantly (and rapidly) evolving? Track trends– Curious about the expected trends for 2019? Read our other blog here. Be observant– It doesn’t take someone in the ad industry to notice what other ads … [Read More]
Happy 2019! Social media trends can change in a blink of an eye – and it’s important to stay up to date with them. Here at Bright Productions, we’re very excited to see what 2019 has in store for social media marketing. Here are five expected trends for 2019: 1. Video is still King For … [Read More]
Have you ever posted a picture on Instagram and gotten a generic comment from a stranger? Something like: “Great post!” or “Cool picture!” Most likely, this was a bot, paid to get as many likes or follows as possible without creating a genuine connection between their page and other Instagram users. If you are unfamiliar … [Read More]
A key component to all positive working environments is communication, especially in the creative field. While emailing works great for quick communication, sometimes it doesn’t cut it and you need to address creativity as a group. Running a successful brainstorming session is easy to do when you plan ahead and follow these six simple steps: … [Read More]
Regardless of your amount of experience, SEO takes time. This may be frustrating for someone who wants to see results overnight, but there are many reasons for this. A good SEO team will deliver considerable changes to your website, but only if you’re willing to give them time to implement them. To understand why it … [Read More]
I love having a nicely organized desktop with folders separating my files into categories that I can easily navigate, however, I don’t do myself any favors in this regard. I’m constantly saving files in an untitled folder that resides in another untitled folder, and when I need to open that file again it takes me … [Read More]