Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]
The most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone they trust recommends it, rather than they are to engage with an ad that comes directly from a brand. That being said, why should a … [Read More]
We’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side. At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb … [Read More]
Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that. What … [Read More]
Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More]
If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]
Fonts can impact how your brand is perceived on just about anything, from your logo to your website, to social media content, emails, and more. Here are a few effective tips to help you choose the right fonts. Font Families Fonts are categorized by a list of generic family names and they are determined by … [Read More]
In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media. Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More]
While our staff has been working from home, we have become familiar with adjusting our schedules for maximum efficiency. But there are various challenges that come from working at home as well. It’s harder to remain accountable for your own schedule if you aren’t accustomed to self-management. Here are our tips for managing your time … [Read More]