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How to Innovate During A Pandemic

How to Innovate During A Pandemic

We’re no longer at the beginning of this pandemic.

Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side. 

At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb and flow, we continue to adapt, and now it is time to look toward the future. There is no “normal” to go back to because life is changing more than ever. Whatever we go back to will be a new “normal” and waiting to hire, grow, learn, innovate, and find new clients isn’t an option. Now is the time to reinvest in your company, work on those marketing projects you’ve put off, and look at new ways to reach customers. 

Take a look at some of the solutions that we are working on internally and helping clients with during this time:

Innovating new sales processes (like video calls on Zoom or Google Meets)

Now, more than ever, video conferencing is changing the way we interact with clients and customers. Gaining knowledge on how to successfully meet and pitch sales via video is an important way to stay ahead of the curve. 

Reaching out to potential clients that are further away than your usual geographic targets

In a world where everything has shifted to online communication and office work, we are no longer limited to geographical meetings! We can meet and connect with businesses across the nation. This is a great opportunity to expand your client base and pitch new ideas! 

Working on your marketing materials (website, social media, SEO)

In the fast-paced atmosphere of the office, it’s easy to recycle marketing materials. Today is the perfect opportunity to update your marketing materials with updated business information that may have shifted during the pandemic. Keep clients informed! 

Scaling up online promotional efforts

Just because you aren’t physically in your business location, doesn’t mean you have to let your online presence go dark. In fact, now is the perfect time to up your participation and gain a bigger following with potential clients who are engaging on social media more than ever before!

Moving resources from paid ads (Facebook) to more organic methods (micro-influencers)

Here at Bright Productions, we see positive results from working with micro-influencers every day! Big corporations are doing this, and so can you! It is a fantastic opportunity to reach new audiences, and market your business in an organic way. 

Now is the time to thrive, not just survive.

How are you using this time to move your business forward? Give us a call so we can swap stories during this life-changing time!