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What Are Instagram Reels and Why They Should Be a Part of Your Marketing Strategy

What Are Instagram Reels and Why They Should Be a Part of Your Marketing Strategy

Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that. 

What are Instagram Reels?

Reels are a fresh new way to produce video content. With Reels, you can record single or multiple clip videos for up to 15-seconds and edit your video straight from the platform using creative tools such as audio from Instagram’s music library and choose from tons of different effects. The new feature also allows you to set a timer and countdown before recording. 

Not only is this new feature a creative way to produce content it’s also an effective way to reach a wider audience. Reels have a dedicated space on the explore page and when someone clicks on the hashtags, effects, and songs that you’ve shared, a dedicated page appears with videos that others have shared using the same tool. 

What kind of content should you create?


Does your business offer products or services? This is a great way to showcase how to use a product or service. For example, if your company sells specialty foods you can create content that features a quick recipe including your product!

Behind the Scenes Content 

Behind the scenes, content is a great way to connect and show your audience what the culture, management, and staff are like. If your company offers photography services, Reels are a great way to show quick snippets of your staff collaborating together on photoshoots. 

Your Company Story

Share what products or services you offer, where your company started, and any milestones that your company has achieved. Just like behind the scenes content, this is also a great way for your audience to get to know you. 

Here are some examples of Instagram Reels that are super creative and original:

There are many ways to utilize Instagram Reels, like any other marketing approach a fundamental way to figure out what works best for your brand is to consistently test new content. We have high hopes for Reels because Instagram has a knack for taking ideas from other social platforms and making them better. The idea behind Instagram Stories was originally born from Snapchat and now Reels is very much like TikTok.