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Thoughts and musings from the BP team


How To Use Google Voice When Working From Home

This year, 42 percent of the U.S. labor force is now working from home, and 80 percent of the population is using smartphones during the workday. But what happens when you have an important call with a client or vendor, and you don’t want to give out your personal phone number? Luckily, Google Voice is … [Read More]

How to Innovate During A Pandemic

We’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side.  At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb … [Read More]

How to Stay Current With Social Media Trends

In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media.  Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More]

Our Guide to Time Management

While our staff has been working from home, we have become familiar with adjusting our schedules for maximum efficiency. But there are various challenges that come from working at home as well. It’s harder to remain accountable for your own schedule if you aren’t accustomed to self-management. Here are our tips for managing your time … [Read More]

Tools and Tips for Marketers Who Aren’t Graphic Designers:

Not every marketing professional can be an expert at ALL things marketing. Some of us are creatives, project managers, or graphic designers, but hardly ever are we all three! Here are a few tools and tips on how to make better graphics without expensive software, tutorials or online classes! Canva:https://www.canva.com/ By now, you’ve probably incorporated … [Read More]

How to Efficiently Work From Home

With the current pandemic requiring many employees to work from home, companies are facing some new realities. Some employees may be used to remote work with a home office already set up and ready to go, while others may be working from the kitchen table, the couch, or even their bed. Here are our top … [Read More]

Books for the Modern Office

When personalizing an office space, it is often fun to merge functionality with ornamentation. Having books that keep your office space up-to-date with new trends in business and marketing is a great tool to keep you informed. Plus, they make a great addition to your desk decor! With a tiny bookshelf, classic bookends, or even … [Read More]

Marketing Analytics: Pros and Cons

Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We use Google Analytics as a handy tool filled with data that can often help us understand our online marketing efforts and how our client’s customers behave … [Read More]