If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]
There’s no denying that Instagram can suck us in, especially during social distancing. You might find yourself scrolling for hours. Thankfully there are plenty of accounts with amazing content to help inspire you. Here are some of our favorites: @goodgoodgoodco Often times media outlets leave us feeling hopeless and anxious. Good Good Good will leave … [Read More]
Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed. Build Brand Loyalty Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become … [Read More]
Who runs your social media? Is it their full-time job or just an additional job responsibility? Agencies can provide you with expert advice and understanding of how the industry works and what the client may need. Here is a list of reasons why having an existing employee run your social networks might not ideal. Social … [Read More]
Life repeatedly throws challenges at us that can leave us feeling defeated and uninspired. We find ourselves needing that additional push just to get through the day. Sure, you can find thousands of “motivational” quotes online but most of the time they’re played out and dull. Here are some of my favorite quotes that leave … [Read More]
We’ve officially transitioned into the new year! This is a great time to take your branding to the next level. Right now, there are billions of people using some form of social media. Whether or not you are a fan of social media, it’s a key part of marketing your brand and an effective way … [Read More]
Here at Bright Productions, we are thankfully safe from the Kincade Fire that is currently blazing through Sonoma County. While everyone here has been affected in some way, we are all safe and doing our best to maintain normalcy at the office. Thank you to all of the First Responders, especially those who traveled to … [Read More]
Are screens and emojis getting you down? Use these tips to explore ways to stay motivated! If you’re like me, the first thing you do in the morning and the last thing you do at night consists of opening up Facebook or Instagram and falling into the same pattern: Scroll. Like. Post. Comment. Repeat. Online … [Read More]
Google Ad Grants are a great way for registered and verified 501(c3) nonprofits to create their own Google Ads campaigns. Google has implemented a system where once verified, each Ad Grantee can run Google Ads advertising their cause, with a max budget of $10,000 each month, every month. This is an amazing opportunity for nonprofits … [Read More]
Google and all of its platforms offer many different ways for a business (big or small) to determine when the best time is for traffic and conversions. For example, Google Ads allows you to tailor your budget and ad delivery to align with a particular day or time. Google Analytics allows you to see which … [Read More]