BP Web Search Social


Thoughts and musings from the BP team


How Social Media Helps Small Businesses

Social media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital environment, it is now a full-on essential business tool for many brands. When it comes to small businesses, social media can do wonders to … [Read More]

How to Keep Your Home Office Green

Bright Productions has gone from an office environment to working 100% from home. While there are many pros and cons to having a home office, one thing that we knew had to take priority was taking steps to make sure our offices stayed green! We pride ourselves on our green initiatives in the office, so … [Read More]

Google’s Not-So-Secret SEO Secret

Everyone wants their website to come up early in Google’s natural search results.  This desire has spawned an entire industry of experts (and not-so-experts) to help you achieve SEO (search engine optimization) success.  Google mixes up a secret cocktail that includes approximately 200 data-point ingredients to determine their search results. Many companies spend a ton … [Read More]

How To Tailor Your Marketing Strategy Around The Holidays

The holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services, and sales with smaller or bigger campaigns, there’s always plenty of opportunity to up your brand strategy to gain new recognition.  Giveaways & collaboration with other … [Read More]

Reach Vs. Impressions: What’s the difference?

Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements.  Let’s jump into what they mean and which one you should be tracking.  Reach  Reach is the number of unique … [Read More]

Website Redesign Best Practices

If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]

Marketing Projects: A webinar on how to get started today.

If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]

Our Favorite Accounts to Follow on Instagram

There’s no denying that Instagram can suck us in, especially during social distancing. You might find yourself scrolling for hours. Thankfully there are plenty of accounts with amazing content to help inspire you. Here are some of our favorites: @goodgoodgoodco  Often times media outlets leave us feeling hopeless and anxious. Good Good Good will leave … [Read More]

How Newsletters Can Help Build Your Brand

Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed.  Build Brand Loyalty  Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become … [Read More]