If you’ve ever searched something on Google, you’ve probably asked, “How does the Google algorithm work?”. Did you know every time you do a search on Google, the search engine decides which websites to provide in the search results. The programmatic process that Google goes through to decide is called an algorithm. Here are the … [Read More]
Can Amazon help with third-party sellers? Many manufacturers spend time/resources thinking about the pros and cons of selling their products on Amazon. Those that decide it’s the right time to give it a try usually learn a lot about the platform. This short article is a cautionary tale to those who decide not to sell on … [Read More]
Social media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital environment, it is now a full-on essential business tool for many brands. When it comes to small businesses, social media can do wonders to … [Read More]
Bright Productions has gone from an office environment to working 100% from home. While there are many pros and cons to having a home office, one thing that we knew had to take priority was taking steps to make sure our offices stayed green! We pride ourselves on our green initiatives in the office, so … [Read More]
Everyone wants their website to come up early in Google’s natural search results. This desire has spawned an entire industry of experts (and not-so-experts) to help you achieve SEO (search engine optimization) success. Google mixes up a secret cocktail that includes approximately 200 data-point ingredients to determine their search results. Many companies spend a ton … [Read More]
The holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services, and sales with smaller or bigger campaigns, there’s always plenty of opportunity to up your brand strategy to gain new recognition. Giveaways & collaboration with other … [Read More]
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]
Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that. What … [Read More]
If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]