BP Web Search Social

Thoughts and musings from the BP team

How Newsletters Can Help Build Your Brand

How Newsletters Can Help Build Your Brand

Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed. 

Build Brand Loyalty 

Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become repeat customers. Just make sure you don’t overdo it and fill their inbox or they will unsubscribe.

Promote new services and products 

Email marketing can also be a great way to promote your newest products, giving you the ability to generate website traffic and push consumers to take action. When it comes to promotional emails, less is more. You want to grab the reader’s attention but you want to avoid being too “salesy.”  Teasing your customer list with announcements can be effective as well.

Educate and engage with your audience 

Email Marketing is an excellent way to update and entertain your targeted audience. Use it as a tool to share information such as events, social platforms, highlight employees, and share business accomplishments. 

MailChimp and Constant Contact are two of the top-rated tools for email marketing. They both have a free version so that you can explore and try your hand at email marketing before making a commitment. If you’re running a small business, it’s likely that time is the issue, not knowhow. If that’s the case, email us at info@bpwebsearchsocial.com to find out more about how our digital marketing team can help!