BP Web Search Social


Thoughts and musings from the BP team


Food Brands “Killing it” on Social Media

Food brands are working harder than ever to burst through the hashtags and for your page listings to be seen. This takes stunning, eye-catching photos and hard work to stay relevant in a constantly changing social media environment. Here are some of our favorite food brands that are currently changing the game: Instagram  Nutella Not … [Read More]

How to Plan Your Social Media Calendar

Some brands seem to have everything together. They post at the perfect times, with relevant content almost every single day! How do they do it? The answer is quite simple; they have a successful social media content calendar. Luckily, you can have one too! It’s as simple as being able to use the tools at … [Read More]

Reach Vs. Impressions: What’s the difference?

Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements.  Let’s jump into what they mean and which one you should be tracking.  Reach  Reach is the number of unique … [Read More]

How to Stay Current With Social Media Trends

In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media.  Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More]

2020 Social Media Trends

We’ve officially transitioned into the new year! This is a great time to take your branding to the next level. Right now, there are billions of people using some form of social media. Whether or not you are a fan of social media, it’s a key part of marketing your brand and an effective way … [Read More]