Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]
For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]
How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals
To ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular advantage during and post-pandemic times. According to the digital shopping platform, Chicory, most consumers surveyed plan to attend holiday parties with an increased need to purchase pre-packaged or … [Read More]
Is Your Business on Social Media?
Why your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on us. Others enjoy the entertainment and information they regularly get from several social channels. But whether you like or dislike it on a personal level, there is … [Read More]
Do I need to be on EVERY social channel?
Understanding which social platforms work for your business It’s the 21st century and it’s easy to feel like you have to keep up with every technology, every single trend, and every new media outlet. But we’re here to tell you NO. You don’t need to put your brand on every social platform. Only entertain ideas, … [Read More]
How to Plan Your Social Media Calendar
Some brands seem to have everything together. They post at the perfect times, with relevant content almost every single day! How do they do it? The answer is quite simple; they have a successful social media content calendar. Luckily, you can have one too! It’s as simple as being able to use the tools at … [Read More]
Reach Vs. Impressions: What’s the difference?
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
Why Influencers Have To Disclose Paid Partnerships: The Rules According To The FTC
The most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone they trust recommends it, rather than they are to engage with an ad that comes directly from a brand. That being said, why should a … [Read More]
How to Innovate During A Pandemic
We’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side. At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb … [Read More]
What Are Instagram Reels and Why They Should Be a Part of Your Marketing Strategy
Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that. What … [Read More]