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Thoughts and musings from the BP team


Kicking Off 2023 With a Strong Marketing Strategy

Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]

How to Evaluate your Marketing Efforts

For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

To ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular advantage during and post-pandemic times. According to the digital shopping platform, Chicory, most consumers surveyed plan to attend holiday parties with an increased need to purchase pre-packaged or … [Read More]

Is Your Business on Social Media?

Is Your Business on Social Media?

Why your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on us. Others enjoy the entertainment and information they regularly get from several social channels. But whether you like or dislike it on a personal level, there is … [Read More]