Everyone wants their website to come up early in Google’s natural search results. This desire has spawned an entire industry of experts (and not-so-experts) to help you achieve SEO (search engine optimization) success. Google mixes up a secret cocktail that includes approximately 200 data-point ingredients to determine their search results. Many companies spend a ton … [Read More]
The holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services, and sales with smaller or bigger campaigns, there’s always plenty of opportunity to up your brand strategy to gain new recognition. Giveaways & collaboration with other … [Read More]
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that. What … [Read More]
If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More]
Fonts can impact how your brand is perceived on just about anything, from your logo to your website, to social media content, emails, and more. Here are a few effective tips to help you choose the right fonts. Font Families Fonts are categorized by a list of generic family names and they are determined by … [Read More]
There’s no denying that Instagram can suck us in, especially during social distancing. You might find yourself scrolling for hours. Thankfully there are plenty of accounts with amazing content to help inspire you. Here are some of our favorites: @goodgoodgoodco Often times media outlets leave us feeling hopeless and anxious. Good Good Good will leave … [Read More]
Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed. Build Brand Loyalty Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become … [Read More]
Who runs your social media? Is it their full-time job or just an additional job responsibility? Agencies can provide you with expert advice and understanding of how the industry works and what the client may need. Here is a list of reasons why having an existing employee run your social networks might not ideal. Social … [Read More]
Life repeatedly throws challenges at us that can leave us feeling defeated and uninspired. We find ourselves needing that additional push just to get through the day. Sure, you can find thousands of “motivational” quotes online but most of the time they’re played out and dull. Here are some of my favorite quotes that leave … [Read More]