Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More]
Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your community informed. Build Brand Loyalty Using email marketing to share news, discounts, sales, and perks to your already existing list of customers helps to ensure they will become … [Read More]
Who runs your social media? Is it their full-time job or just an additional job responsibility? Agencies can provide you with expert advice and understanding of how the industry works and what the client may need. Here is a list of reasons why having an existing employee run your social networks might not ideal. Social … [Read More]
At Bright Productions, we do our best to keep our office as green as possible! Reducing pollution and conserving energy can make a significant impact on the environment. With these tips, you will be using less energy and leaving your carbon footprint slightly smaller than it was before. Conserve energy and resources • Turn off … [Read More]