BP Web Search Social


Thoughts and musings from the BP team


Food Brands “Killing it” on Social Media

Food brands are working harder than ever to burst through the hashtags and for your page listings to be seen. This takes stunning, eye-catching photos and hard work to stay relevant in a constantly changing social media environment. Here are some of our favorite food brands that are currently changing the game: Instagram  Nutella Not … [Read More]

How to Use Alt Text to Increase Your SEO

Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More]

Create Original Content For Instagram

When managing an Instagram page, it becomes immediately apparent that to stay relevant; you need to create original content. Here are our tips for creating engaging material for your Instagram page! Document what is around you.  Did you purchase a coffee today? Cook a delicious meal? Play with a dog? Snap a pic! Taking pictures … [Read More]