Social media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital environment, it is now a full-on essential business tool for many brands. When it comes to small businesses, social media can do wonders to … [Read More]
Food brands are working harder than ever to burst through the hashtags and for your page listings to be seen. This takes stunning, eye-catching photos and hard work to stay relevant in a constantly changing social media environment. Here are some of our favorite food brands that are currently changing the game: Instagram Nutella Not … [Read More]
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
The most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone they trust recommends it, rather than they are to engage with an ad that comes directly from a brand. That being said, why should a … [Read More]
In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media. Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More]
Not every marketing professional can be an expert at ALL things marketing. Some of us are creatives, project managers, or graphic designers, but hardly ever are we all three! Here are a few tools and tips on how to make better graphics without expensive software, tutorials or online classes! Canva:https://www.canva.com/ By now, you’ve probably incorporated … [Read More]
Commenting is an essential aspect of interacting with clients and fans, and a great tool to increase your online presence. When working as a company Facebook or Instagram page, it is crucial to answer questions and engage with the community as efficiently as possible to maintain an engaged response rate. Here are our tips for … [Read More]
Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We use Google Analytics as a handy tool filled with data that can often help us understand our online marketing efforts and how our client’s customers behave … [Read More]
Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories, so figuring out what your customers are searching for is key to marketing to the correct audience. Both Facebook and Google Ads are great tools to push your … [Read More]