BP Web Search Social


Thoughts and musings from the BP team


Marketing Analytics: Pros and Cons

Marketing Analytics: Pros and Cons

Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We use Google Analytics as a handy tool filled with data that can often help us understand our online marketing efforts and how our client’s customers behave … [Read More]

Google Ads v. Facebook Ads

Google Ads v. Facebook Ads

Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories, so figuring out what your customers are searching for is key to marketing to the correct audience. Both Facebook and Google Ads are great tools to push your … [Read More]