BP Web Search Social


Thoughts and musings from the BP team


Are You in a Creative Rut?

Whether you’re feeling uninspired to write content, or lacking new, incredible ideas, most of us can admit to falling into a creative rut. While it happens to the best of us, it’s important to not let it become permanent. If you’re feeling bored or unchallenged, follow these five steps for getting back on track to … [Read More]

How to Research SEO Keywords

The first step in finding the right keywords for your SEO campaign is having proper knowledge of your business domain. Every business will have particular words and phrases they want to focus on when it comes to Google’s search rankings. For example, does your business want to be higher on the first page for ‘Organic … [Read More]

The Art of Food Marketing

Specializing in Food Marketing came naturally to our staff here at Bright Productions. Everyone dreams of finding a job where they can explore their passions and we are lucky enough to have that. Most of us came from some kind of food background before we got into marketing, so when we started landing specialty food … [Read More]

Bright Productions Ad Grants Successes

Bright Productions has applied for and received more than 10 Google Ad Grants, providing consulting and Google Ads assistance for nonprofits all over the nation. The process of applying for the Google Ads Grant can be an arduous one, depending on the nonprofit’s current standing with Google’s third party verification system TechSoup. Thankfully, here at … [Read More]

Video is King: Social Media Marketing in 2019

By the end of 2019, it’s projected that 80% of all internet traffic will be video. With numbers like 90% of customers say videos help them make buying decisions, and 64% of clients often buy a product online after watching a video about it, it’s impossible to deny how important video is. Here are some … [Read More]

How to Stay Ahead in Social Media Marketing

Social Media Marketing is ever-changing and your tactics should too. How do you stay ahead of the curve if digital marketing is constantly (and rapidly) evolving? Track trends– Curious about the expected trends for 2019? Read our other blog here. Be observant– It doesn’t take someone in the ad industry to notice what other ads … [Read More]

2019 Social Media Trends

Happy 2019! Social media trends can change in a blink of an eye – and it’s important to stay up to date with them. Here at Bright Productions, we’re very excited to see what 2019 has in store for social media marketing. Here are five expected trends for 2019: 1. Video is still King For … [Read More]

How to Engage Authentically on Instagram

Have you ever posted a picture on Instagram and gotten a generic comment from a stranger? Something like: “Great post!” or “Cool picture!” Most likely, this was a bot, paid to get as many likes or follows as possible without creating a genuine connection between their page and other Instagram users. If you are unfamiliar … [Read More]

Internet Day: October 29

For Internet Day 2018, we wanted to share some interesting facts about the Internet that you may not know:      1. For starters, the world forever changed when the Internet was first achieved in 1969, when the computer science department at UCLA sent the first message over the Internet connection to the computer lab … [Read More]

Social Media Trends: What they mean for your brand

Earlier this year, Facebook and Instagram announced a major algorithm change that changed the way a viewer sees his or her newsfeed. In an attempt to encourage meaningful interactions through content, the algorithm downplays posts by publishers (goodbye Buzzfeed) and emphasizes more on content by Friends and Family. This may sound like bad news for … [Read More]