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Thoughts and musings from the BP team

Kicking Off 2023 With a Strong Marketing Strategy

Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]

How to Evaluate your Marketing Efforts

For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]

Why a social media strategy is important

Building content pillars for easy planning Don’t just have a social media presence, create a plan that will bring success. In this post, we’ll talk about why having a social media strategy is important, In the last decade, the use of social media has gone from 970 million users in 2010 to more than 4.5 … [Read More]

Which e-commerce platform is best?

The Pros and Cons of Shopify Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer. Since the platform was released in 2006 it has grown to employ more than 10,000 staff members, runs millions of online stores, and has a total … [Read More]