BP Web Search Social


Thoughts and musings from the BP team


How to get the most out of social media tools

Marketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become increasingly important in digital marketing. Here we highlight some social media tools that can be very useful for any marketer looking to make their campaigns more efficient … [Read More]

Kicking Off 2023 With a Strong Marketing Strategy

Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More]

How to Evaluate your Marketing Efforts

For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More]