BP Web Search Social


Thoughts and musings from the BP team


Eligible nonprofits can receive $10,000 in free Google Ads

There are approximately 1.5 million nonprofits in the United States. The majority, if not all nonprofits, rely on financial support to fulfill the organization’s mission. These programs are run by donations from government funding, business partnerships, independent donors, or volunteer contributions. Any support provided by additional grants could be extremely beneficial to furthering a nonprofit’s … [Read More]

The Benefits of Google Grants

The Benefits of Google Grants

Ever dream about what your company could do with $10,000 a month in advertising? With Google Grants, that dream could become a reality! The Google Ad Grant allows you to run Google Ads that put your organization in the top search results for non-profits. If you have a non-profit organization, you may qualify. Bright Productions … [Read More]

Google Ads v. Facebook Ads

Google Ads v. Facebook Ads

Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories, so figuring out what your customers are searching for is key to marketing to the correct audience. Both Facebook and Google Ads are great tools to push your … [Read More]

How to Automate Google Ads

How to Automate Google Ads

Google Ads boasts many different tool sets to allow for the ultimate level of customization for your ads account. There are many different ways (often deeper than most Ad Account Managers are willing to dive) to automate your Google Ads account to both filter and change account settings on the fly. These automations can be … [Read More]