Marketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become increasingly important in digital marketing. Here we highlight some social media tools that can be very useful for any marketer looking to make their campaigns more efficient … [Read More]
Social media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital environment, it is now a full-on essential business tool for many brands. When it comes to small businesses, social media can do wonders to … [Read More]
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements. Let’s jump into what they mean and which one you should be tracking. Reach Reach is the number of unique … [Read More]
The most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone they trust recommends it, rather than they are to engage with an ad that comes directly from a brand. That being said, why should a … [Read More]
Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories, so figuring out what your customers are searching for is key to marketing to the correct audience. Both Facebook and Google Ads are great tools to push your … [Read More]