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Thoughts and musings from the BP team


Boosting Relevance and Engagement: The Power of Personalization and Customer Segmentation in Marketing

In today’s competitive digital landscape, standing out and connecting with customers is paramount for any business. One effective strategy that has gained significant traction is personalization and customer segmentation. By tailoring marketing messages and experiences to specific customer segments, businesses can enhance relevance, and engagement, and ultimately drive success. In this blog post, we’ll delve … [Read More]

How to get the most out of social media tools

Marketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become increasingly important in digital marketing. Here we highlight some social media tools that can be very useful for any marketer looking to make their campaigns more efficient … [Read More]

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals

To ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular advantage during and post-pandemic times. According to the digital shopping platform, Chicory, most consumers surveyed plan to attend holiday parties with an increased need to purchase pre-packaged or … [Read More]

Website Redesign Best Practices

Website Redesign Best Practices

If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More]